Once you’ve had your fill of Atlantic City entertainment and excitement, the accommodations at Bally’s offer inviting interiors and a wealth of amenities designed to make your stay a luxurious one. There is no better place to unpack your suitcase for one night or a much longer stay.
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In press releases made one after the other, Bally’s Corporation acquired sports betting platform Bet.Works, and reacquired its Atlantic City location. By taking over Bet.Works, Bally’s is cementing a move into the online gambling sector — a venture the company has previously discussed, and is now realizing. To concretize its confidence, Bally’s also bought back its Atlantic City casino from its previous owners, Caesars and Vici, stating that it intends to revitalize the location.
Bally’s is buying back its famous Atlantic City location. ©OlyaLole/Pixabay
Bally’s And Bet.Works
In mid-November, Bally’s Corporation unveiled that it had acquired online betting site Bet.Works, which offers online sports betting to users in Colorado, New Jersey, Indiana, and Iowa. The sale was finalized to the tune of $125 million, though the amount may be adjusted over time.
Inspired by the sale, Bally’s is launching its B2B2C business model — a wholly unique option in the gaming industry. As reports demonstrate from the company, the last two years, even before the pandemic, saw Bally’s working to dramatically expand its national presence both virtually and physically.
Branching Into New Sectors
The acquisition of Bet.Works marks Bally’s first, confident foray into the online gambling sector. As such, the company is making a radical move: splintering its business into two factions, which will be called Bally’s Casino and Bally’s Interactive. This indicates that this deal is just the first from Bally’s, and more, similar moves are likely to follow.
The First Of Its Kind?
According to a press release issued by the company, Bally’s acquisition of Bet.Works marks the first time that a land-based casino option in the United States has offered both IRL gambling in casinos and a robust online gaming solution — however, it’s quite likely that the organizing team at MGM’s online gaming vertical, BetMGM, would disagree.
No matter the veracity of Bally’s bold assertion, the fact remains that the company is smart to continue diversifying its options, particularly with a strong shift towards online gaming. MGM itself has demonstrated that its online gambling wing has allowed the company continued hope even during these challenging times in its recent Q3 reports.
The culmination of the third fiscal quarter revealed that MGM’s land-based holdings had significantly suffered — not exactly a surprise, given that the company had to publicly announce layoffs of more than 18,000 employees more than 18,000 employees this fall — but its online options stayed strong, with promising new partnerships with companies like PGA and VSiN.
Bally’s Envisioned Expansion
In addition to growing a strong online arm, Bally’s is currently in talks to grow its US casino holdings to a total of 14 casinos nationwide, with presences in 10 American states. One such location its Bally’s iconic Atlantic City casino, which has, until this point, been owned by Caesars and Vici.
Buying Back An Atlantic City Icon
Simultaneously, Bally’s announced that it had reacquired its namesake storefront on the iconic Atlantic City boardwalk, a location known as Bally’s Atlantic City Hotel & Casino. Prior to this point, the location had been owned by Caesars and Vici. The sale closed at around $25 million, with Vici receiving 75% of the sum and Caesars receiving 25%.
About the deal, Bally’s CEO and President George Papanier confidently asserted that this deal marks Bally’s triumphant return to its former status at the top of the American gambling industry. He went on to explain that the company — as demonstrated by the Bet.Works partnership — is diversifying its revenue stream.
The Casino Comes With iGaming Options And Sports Betting
Bally’s is already growing its online gaming presence by buying back its Atlantic City casino. With this deal, Bally’s is claiming ownership of three sports betting outposts and five iGaming branches operational in New Jersey. The sports betting wings are run by Esports Entertainment Group and Sporttrade Inc. PointsBet and theScore run the iGaming.
Striking While The Iron’s Hot
Bally’s is growing its presence in the American gambling industry right as — against the challenges of the ongoing pandemic — it is continuing to make a strong reemergence, now with more online options than ever before. According to recent reports, the American sports betting market alone could make as much as $50 billion annually once it matures.
The move into online gaming is, of course, a wise one, given the ongoing pandemic and the uncertain future of land-based gambling options, at least in the immediate. In the meantime, the legal American gambling industry has blossomed, with a wave of new, lenient regulations allowing for iGaming growth in just the last few weeks.
Bally’s is on the Boardwalk in Atlantic City. It is owned and operated by Caesars Entertainment, which owns Harrah’s in the Marina District and Caesars (also on the Boardwalk).
Bally’s has the feel of a typical Caesars Entertainment casino: It has a wide variety of table games with lower limits, the video poker is average, and the rest of the casino floor is covered with standard slots.
In 2020, Caesars sold the property to Twin River Worldwide. The sale is pending regulatory approval. Wild Wild West casino will remain under Caesars’ umbrella.
Bally’s Atlantic City casino
Bally’s spreads more than 100 table games. This includes ones in the high-limit salon. Nearly every game offered by Atlantic City casinos is available here.
All blackjack at Bally’s pays 3-2 except the ones at Wild Wild West. Doubling down before and after splitting is permitted. Six-deck games stand on all 17s. Eight-deck games hit it.
Craps offers five-times odds. The field pays double of 12. Double zero roulette games have la partage, which returns half of a bet to a player when the ball lands on zero.
Table games at Bally’s Atlantic City
- Six deck blackjack: $25 to $5000 (9 tables)
- Eight deck blackjack: $10 to $1,000 (24 tables)
- Blackjack switch: $10 to $500 (1 table)
- Spanish 21: $5 to $500 (3 tables)
- Craps: $10 to $1,000 (5 tables)
- Single zero roulette: $100 to $2,000 (1 table)
- Double zero roulette: $10 to $200 (9 tables)
- High card flush: $5 to $200 (2 tables)
- Three card poker: $10 to $1,000 (6 tables)
- Four card poker: $5 to $200 (4 tables)
- Heads up hold’em: $5 to $200
- Ultimate Texas hold’em: $5 to $200 (2 tables)
- Let It Ride: $5 to $200 (3 tables)
- Pai gow poker: $15 to $2,500 (4 tables)
- Baccarat: $25 to $10,000 (24 tables)
- Mississippi Stud: $5 to $50 (1 table)
- Caribbean stud poker: $5 to $1,000 (1 table)
- Texas Hold’Em bonus: $5 to $200 (1 table)
There are two digital table games. There is $1 to $900 Big Wheel and $3 to $2,000 double zero roulette. The digital roulette game does not offer la partage.
The best video poker at Bally’s is full-pay Jacks or Better. It starts at a quarter and goes to $10. Other 99 percent video poker games include 18/7/5 joker poker; 8/5 bonus poker and bonus aces and faces; and 9/7/5 double bonus poker. These games are spread in denominations from half-dollars to five dollars.
Total Rewards loyalty program
Total Rewards is the players club program at Bally’s Atlantic City. It is connected to all other Caesars Entertainment casinos.
Players earn one base point for every $5 wagered on slots and $10 for video poker. Games that return 99 percent or higher pay one point for every $20 or $50 wagered, depending on the machine. Each point is worth a penny. Points may be used at many retail outlets on the property, including restaurants.
Active Total Rewards players receive mailers. These may include free hotel stays, meals or slot play. Players may see all available rewards by logging onto the Total Rewards website. (Some are available only online.)
All Caesars Entertainment players should log onto Total Rewards before making any reservation. Some may find free hotel rooms at destinations away from their home casino market, even without a Total Rewards mailer notice. It is a special perk not common in any other casino’s VIP program.
Total Rewards players who earn at least 15,000 tier points in a year receive access to the Diamond Lounge. This is where the player and a guest may go to escape the casino floor and relax with complimentary drinks and appetizers.
Bally's Hotel In Atlantic City
Bally’s Atlantic City hotel
There are 1,753 hotel rooms at Bally’s Atlantic City. Rates start at $49 per night during weeknights offseason and go up to $350 on weekend nights.
The rooms at Bally’s are small. The typical size is 300 to 350 square feet. This means that its two-bed rooms have doubles, not queens. There is little difference in price and quality between the standard rooms in any of the towers. The Jubilee rooms are the most expensive.
Bally S Atlantic City Online Casino
Bally’s Atlantic City entertainment
Bally’s does not offer a wide range of entertainment. Much of it is in the Wild Wild West casino on the lower level, where guests will find live music and DJs. There is also a seasonal beach bar.
Bally’s Atlantic City restaurants
Bally's Casino In Atlantic City
- Guy Fieri’s Chophouse: This is Bally’s only upscale dining option. The menu includes steak, burgers, seafood and chicken. Guy Fieri’s Chophouse is open for dinner Wednesday through Sunday.
- Buca di Beppo: This Italian dining option serves meals family-style. In addition to typical Italian fare, Buca di Beppo is open for breakfast and lunch seven days a week, each with its own menu. It is open for dinner Friday through Tuesday.
- Noodle Village: Noodle Village is a typical Asian noodle house. It is open for lunch, dinner and late night seven days a week.
- Harry’s Oyster Bar: Harry’s offers a raw bar, sandwiches and seafood option. It is open for lunch and dinner seven days a week.
Bally’s offers several quick-serve options. These are:
- Johnny Rockets
- Crafty Crab
- Boardwalk Cupcakes
- Gold Tooth Gerties
- Walt’s Primo Pizza
- Sack O’ Subs
- Dunkin’ Donuts
Bally's Casino Restaurants Atlantic City
Wild Wild West, which is in the basement of Bally’s, has AC Snack Shack and Guy’s Bar-B-Que Joint as dining options.